5 Reasons An SSL Certificate will Improve Your Web Site

SSL Certificates

SSL certificates are easy to come by and often provided free from most major hosting companies. When we do a site evaluation for a potential client, when it comes to SSL certificates, we look at numerous factors including:

  1. Whether the site has an SSL or not.
  2. If the SSL is reaching all pages. (An SSL certificate can ‘fall off’ or break on pages, especially on sites with hundreds and thousands of pages.
  3. The hosting service, occasionally a client may not know they have access to a basic/free SSL certificate.
  4. Any SSL errors.
  5. Any resolving issues between http:// – https://

All web sites we design and develop have one. Even before the Google mandate in July 2018 we provided SSL certificates as a part of our web site development services for both ecommerce and non-ecommerce web sites.

5 Reason Why You Should Have an SSL Certificate

SSL Protects Data

The SSL certificate provides more security for your users while on your site. This in turn makes for a better experience and more confidence in your web site.


A proper SSL certificate provides authentication. What this means is you can be sure you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information.  It is only possible to avoid this by getting an SSL Certificate from a trusted SSL provider.

SSL Affirms Your Identity

Another task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned.

With the Internet becoming increasingly deceptive the ways in which fraud and deception can be expressed have increased exponentially.

From examples such as In 2010, a man travels 300 miles to meet a girl he had met and had been chatting with on Facebook, only to discover that he was being duped by two guys. However, the majority of these stories are not funny. Many such cases happen where people have lost thousands of dollars on fake websites.

This is where SSL certificate comes into play. Installing a SSL certificate requires that you go through a validation process set by an independent third party called a Certificate Authority (CA). Depending on the type of certificate, the CA verifies the identity of you and your organization. Once you have proved your identity, your website gets trust indicators vouching for your integrity. When users see them, they know who they’re talking to.

Another way to think of this is to think of this as verified Instagram accounts. The only difference here is that you are required to verify your identity for the website instead of Instagram account. As a result this verification makes sure that no imposter creates a fake website pretending to be yours. Thne technical term for this is called Phishing. Thus, SSL helps users drive to your real website, saves users from frauds and enhances your reputation.

Google Made SSL Mandatory in 2018

To provide a safer web browsing experience from 2018 onwards, Google now flags websites which do not have an SSL/TLS Certificate installed on their website.

If a web site does not comply, popular web browsers used around the globe like Google Chrome & Firefox Mozilla will punish them by giving a warning message of ‘Not Secure’ on the URL bar. It is even possible that sites in the near future website may even get blocked to load on the browser. No matter which website you have, from a personal blog to any shopping portal SSL is mandatory and by not following with it will result in loss of visitors.

SSL Certificates are Required for PCI Compliance

Any web site accepting online payments, must meet PCI/DSS requirements and be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).

Therefore for any ‘non-card present transactions’ being processed via your web site, SSL is essential—whether you want it or not.

2021 Stats for SSL certificates

  1. In January 2021, 89% of pages loaded in Chrome, on all platforms, were over HTTPS.
  2. 93.2% of the browsing time on Chrome is spent on HTTPS pages.
  3. 32.6% of sites have inadequate security.
  4. 68% of websites still support TLS 1.0.
  5. 95.77% of all certificates on the internet are issued by just 9 authorities.
  6. 1 in 10 URLs is malicious.
  7. BuiltWith detects 156,979,428 SSL certificates on the internet.
  8. Nearly 21% of the Alexa Top 100,000 websites still don’t use HTTPS.
  9. 6.8% of the top 100,000 sites still support SSL 2.0 and SSL 3.0.

Any basic SSL certificates are free of charge, however there are other types of SSL certificates that offer higher levels of trust and search-ability that we do charge additional for.

With the need for security as being a part of the user experience only becoming greater. SSL certificates are here to stay.


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